Light Beers - A Rip Off?
I certainly like a light beer on a hot day. Yes, it's mostly water, high amount of carbonation and much less alcohol. However, it's refreshing to the tongue and seems to cool you down a bit.
If you brew your own beer like me, your probably making hoppy IPA's, ales and the sort. If your more advanced and brew lagers, or better yet German beers as I do, then your certainly going to enjoy a wonderful refreshing beer. However, unless it is a lager, your brew has some buttery and butterscotch taste that takes away from the freshness a lager can provide. Or, a heavier malty or adjunct and caramel malt laden beer. This certainly has a difficult time comparing with a light beer, which is why many of us keep light beers in our fridge, right? As a disclaimer: Yes I know, your ale is as refreshing as a light beer - It's not worth arguing about. I'm not trying to compare the two, just trying to bring to light that many of us are light beer drinkers. Or, keep a few light beers in the fridge for the right mood, or when friends come over that will "only drink a bud/bud light."
The question is this: There is certainly much less grains and hops in a light beer, so why doesn't it cost less than a regular beer? The fact is; the large beer companies have figured how to give us less, charge more and make it cool by calling it "light," "lower calories" or "it won't weigh you down" etc. Wow, what a concept.
This is part of the American corporate culture. If you noticed, Oreos are smaller, hot dogs are smaller, packages at the grocery store are smaller along with smaller portions, some with the word "light," not because of lower fat or calories, but because it's smaller in size or portions, sometimes by half!
The fact is that we are all being misled at times by corporate giants, and sometimes the small guy. I'm not advocating any actions against corporate beer and food giants. However, I think it is important to bring to light their misbehavior.